Email is perhaps the oldest tool in the marketer’s toolbox, and yet it continues to thrive year after year—even as new marketing fads explode.
There’s a simple reason for email’s longevity: it simply works. Email marketing generates $38 for every $1 spent, delivering significantly higher ROI than other popular techniques like social, search, and paid advertising.
Here is a list of why email marketing works
- Email has larger reach
- There are 3x more email accounts than there are Facebook & Twitter Accounts combined
- Email delivers your message
- The message is 45x more likely to be seen using email than Facebook
- Email drives conversions
- Email has a higher ROI
- Email can generate 3800% ROI if done right
- Email is the preferred communication channel
- 72% people prefer to receive promotional content through email
- Email is an open platform
- 98% of brand followers will never see posts on the news feed (this is especially true because of the
- Email will be around forever (so far)
- Remember MySpace? The social site was so popular but where is it now?
With so many email marketing tools out there, businesses have more power than ever to choose and use these tools. But with great power comes great responsibility. It can take time to set up these tools and learn before you can use it efficiently.
Take a look at these Email blunders
We have just received this email today – see if you can pick this up. We have blurred out the Click through link to not expose the company.
That’s right – it is sent without proper review and testing which includes the template text. It is crucial to be testing and proofing the communication to prevent bad publicity. This has become the standard of what companies are today.
Failure to test and recognise these blunders is just disrespectful towards the user. As customers ourselves we value the personal touches we get from brands especially when we provide our email address to them. Think about it – we are all consumers and want to be communicated just like people and not another email address in the database.
As customers we value the personal touches we get from brands especially when we provide our email address to them. Think about it – we are all consumers and want to be communicated just like people and not another email address in the database.
Businesses can be overwhelmed when they need to operate their daily activities while still trying to meet the expectations of the customer towards their brand. Businesses should be left to focus on what they do best – that is running their business.
We are here to help as much as we can to be a one stop digital shop who can help with the build of the email campaign or through complex marketing automation and nurture funnels. We are not saying that we should just use email marketing. We believe in a cohesive implementation of a digital marketing campaign including paid search, paid social media plus social media strategy and monitoring.
With the availability of many other platforms we have to always be communicating to how the customer expects it to be with every touch point with the customer, be it email marketing, social media or search engine marketing.
Drop us a note and start the conversation to see how we can access and help your business do better online.