There are always constant updates with search engine marketing with changes for AdWords and updates from Google.
Being part of the Partners program allows us to work directly with Google and stay up to date on the latest Google tools and products by passing Google-administered certification exams every 12 months. We also have access to training and product updates to stay on top of what’s going on with Google.
We are always working tirelessly on our client's accounts to ensure that we are implementing the best practices with the latest and greatest AdWords can offer.
This AdBirds update certainly caught our attention for a sec, before realising the date - April 1st.
And being Google a little fun is in order.[mashshare]