SEO 101

What is SEO?

SEO is an acronym for search engine optimisation. Basically it is a practice which is implemented to assist or improve in the natural / organic ranking of the website on google or other search engines.

Tech guidelines

Allow search bots to crawl on sites
Try to use text to describe the content, if you must use images, always use the “ALT” tag
Make sure that title elements and ALT tags are descriptive and accurate
Ensure that there are no broken links in the HTML
Research and use the words users would type to find your page.

Some No-no’s

Automatically generated content
Link schemes
Sneaky redirect
Hidden texts
Loading pages with irrelevant keywords

Some quick tips

Keep the users in mind
Do not create pages for search engines
Do not deceive users of your page
Create engaging and quality content to make the page stand out from the crowd.

Best practice

Search engines will generally consist of natural and paid search results

Mediahut highly recommends that as a business owner, you should consider in taking the advantage of both these methods to maximise the traffic to your website. Talk to us today to find out more on how you can get onto google using our cost effective search engine marketing strategies.

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