Earlier this week, Google introduced a new product Customer Match, a feature that gives advertisers the ability to target your most valuable customers.
You may already be familiar with existing products available on Google be it when they are searching on Google, checking promotions on Gmail or watching YouTube videos.
By implementing this new product you would be able to reach your highest value customer who are on the Google network on search, Gmail and YouTube and most importantly reaching them when it matters.
How does it actually work? Advertisers are able to take advantage of this by uploading first-party data securely into AdWords. You would then be able to serve the most relevant ads based on the list which was uploaded.
A key feature with this new product is the possibility to generate a Similar Audience to reach new customers who would be most likely interested in your products and services.
Ultimately, Google Customer Match provides an opportunity for advertisers to reach customers on Google like never before, providing highly relevant and targeted information to your audience.
Media Hut Digital sees this as an opportunity to provide an audience-centric digital marketing approach and we are excited to bring this new product from Google to you. Speak to us today to see how we can help you