MediaHutDigital-FlexTargetingForFacebook

Facebook New Flex Targeting

Would you like to improve your Facebook performance? Have you heard of Flex targeting?

Flex targeting allows you to serve Facebook ads to an audience who share customisable interests, behaviours and demographics.

This strategy allows you to increase conversions by targeting highly tailored audience who sees your Facebook Ads.

Your Facebook Ads success not only depend on the creative for your audience, but also the campaign strategy of which it was designed for. People should only see an ad that is related to them.

Your Facebook Ads success not only depend on the creative for your audience, but also the campaign strategy of which it was designed for. People should only see an ad that is related to them.

It is crucial to stop and take a step back and plan the campaigns and activities towards the goal. Think of what you would like to achieve and build a campaign around to achieve the end goal instead of looking what the capabilities of the tools/channel and spend the marketing dollars.

Planning is as crucial as the execution part of digital marketing and will ensure the success of your campaigns. Understand your target audience and persona as well to better optimise your campaign. Look at existing Google analytics data and recognise trends and personas with higher value activities such as conversions from a specific group of people.

With that in mind let’s discuss how we can use this “filter” to optimise your Facebook campaigns.

Step #1 Go to audience tab through the ad set on Facebook ads

MediaHutDigital-FacebookFlex-AudienceSetting

 

Step #2 Go to edit on the right of the ad set

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Step #3  Change the filters and look at the exclusion level for the demographics, interest groups based on your business goals.

MediaHutDigital-FacebookFlex-ExcludeOrNarrow

 

With Flex targeting, you can radically reduce the cost of acquisition as you would be spending less of your marketing budget on people who are not interested in your product or service. It is all about the balance with these filters. You do not want to target an audience that is too narrow as you will not get much traffic and may incur more charges especially through a CPM buy.

Having said that digital marketing still offers the most accountability of where your marketing dollars go as it offers complete transparency of the actions from the user. It provides the best way to reach a highly targeted audience if done correctly. It is also the most flexible way of acquiring leads as budgets can be easily reallocated to a certain channel that is performing.

If you have a tight budget, it is best to speak to us to maximise this budget with a balance precise targeting through the right channels for your audience. To help you do better online, we believe an initial lead generation strategy session to kick off a discussion with you would be the best to access if our goals align.

Media Hut Digital is a digital marketing agency based in Sydney and Melbourne specialising in online marketing through digital sources. We work with businesses in the B2C and B2B across a range of industries and budgets. We can help with digital marketing planning, search marketing, media buying, campaign set up and execution, social media marketing and management.

Brief us at the form below and let us search for the tools and channels out there that will meet your brand goals.

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