According to Internet Live Stats, Google processes 40,000 search queries every second on average. This translates to 3.5 billion searches per day and 1.2 trillion searches per year. This presents a huge opportunity for small businesses looking to improve their […]
Email is perhaps the oldest tool in the marketer’s toolbox, and yet it continues to thrive year after year—even as new marketing fads explode. There’s a simple reason for email’s longevity: it simply works. Email marketing generates $38 for every […]
In a world that is becoming more technology driven, having an online presence is a must for any business. In the Local Consumer Review Survey carried out in 2015, 92% consumers responded that they occasionally read online reviews for local […]
Do you have a limited budget to spend on pay-per-click advertising and want to get the most out of online advertising? Learn about how to improve AdWords performance and why many inbound marketers are choosing to spend some their budget […]
Individuals and businesses from a recent survey said that they are not getting quality leads for their business through digital sources. One of whom actually went to say that “online leads are junk” and are mostly low value to the […]
Twitter Ads – The 2,800,000 opportunity This is a huge opportunity with 12% of the Australian population on twitter, this is still a growing and niche opportunity to divert your budget and attention to. Just like any other social media […]
Would you like to improve your Facebook performance? Have you heard of Flex targeting? Flex targeting allows you to serve Facebook ads to an audience who share customisable interests, behaviours and demographics. This strategy allows you to increase conversions by […]
Google search removes right hand side ads – What does this mean for you? Google AdWords is always constantly changing and it has made a significant change in the way it displays desktop searches on the Search Engine Results Page (SERP). […]
Earlier this week, Google introduced a new product Customer Match, a feature that gives advertisers the ability to target your most valuable customers. You may already be familiar with existing products available on Google be it when they are searching […]
According to a recent insight study suggests that more and more Australians are using the call button from Search, in fact 9 in 10 Aussies think that it is important to be able to call businesses as they are search. […]